B2B marketplaces or e-marketplaces like Esources are offering proven benefits to companies, big or small.
By becoming tech-savvy modes for business transactions, B2B websites are enabling businessmen to reach out to newer vistas globally.
E-marketplaces being exclusively online eliminate print, postage and distribution costs. Moreover, marketing done through web are measurable through sophisticated software.
And fortunately, B2B websites have proved to be a win-win situation to both buyers and sellers.
• For buyers, online marketing is assisting in discovering new suppliers, post buying requests, and search for difficult to find goods.
• For sellers, B2B portals make it easy to find buyers of products.
Yet, there is a caveat.
Even with a lot of benefits, there are tangible barriers for e-marketplaces.
If a company plans to adopt a strategic changeover to online marketing, resistance from within is a strong probability. Cultural and psychological reasons can put barriers.
• People resist changing their work regular routine
• Absence of motivation results in resistance to change in traditional methods and technologies.
Other barriers include:
• Security issues – Possibility of hacker attacks and pilferage of sensitive business information makes companies cynical of e-marketplaces
• New Technology – Major companies adopt new technologies with relative ease, but smaller companies are unable to do it because they do not have the resources.
• Supplier issues – There is a perception that B2B websites benefit buyers more than sellers, as a result price transparency is not always acceptable to suppliers or sellers. Some suppliers are wary of sharing their inventory and capacity information, because they believe they will lose out on sales.
Yet, the fact is many businesses have benefited by B2B websites. After all, in the long run going digital is the only way to sustain business.
Websites like Esources.co.uk have very good reviews. This in itself proves e-marketplaces have a good future.
Esources is the UK’s largest wholesale directory of UK wholesale distributors, suppliers and products.
By becoming tech-savvy modes for business transactions, B2B websites are enabling businessmen to reach out to newer vistas globally.
E-marketplaces being exclusively online eliminate print, postage and distribution costs. Moreover, marketing done through web are measurable through sophisticated software.
And fortunately, B2B websites have proved to be a win-win situation to both buyers and sellers.
• For buyers, online marketing is assisting in discovering new suppliers, post buying requests, and search for difficult to find goods.
• For sellers, B2B portals make it easy to find buyers of products.
Yet, there is a caveat.
Even with a lot of benefits, there are tangible barriers for e-marketplaces.
If a company plans to adopt a strategic changeover to online marketing, resistance from within is a strong probability. Cultural and psychological reasons can put barriers.
• People resist changing their work regular routine
• Absence of motivation results in resistance to change in traditional methods and technologies.
Other barriers include:
• Security issues – Possibility of hacker attacks and pilferage of sensitive business information makes companies cynical of e-marketplaces
• New Technology – Major companies adopt new technologies with relative ease, but smaller companies are unable to do it because they do not have the resources.
• Supplier issues – There is a perception that B2B websites benefit buyers more than sellers, as a result price transparency is not always acceptable to suppliers or sellers. Some suppliers are wary of sharing their inventory and capacity information, because they believe they will lose out on sales.
Yet, the fact is many businesses have benefited by B2B websites. After all, in the long run going digital is the only way to sustain business.
Websites like Esources.co.uk have very good reviews. This in itself proves e-marketplaces have a good future.
Esources is the UK’s largest wholesale directory of UK wholesale distributors, suppliers and products.
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